As the global economy is at the center of digital transformation, organizations regardless of the sectors they cater, have adopted new business models to provide a holistic digital experience to their customers. Yet, most of the organizations’ endeavors towards this end have not been fruitful as they continue to work with the legacy architecture of web IT fragmentation, and silos of content and engagement system that limits them from being agile and transformative. Therefore, to keep up with the ever-changing consumer requirements and demands, organizations need to bridge the gap between the trusted old industry niches of Digital Asset Management, Product Information Management, Marketing Resource Management, and Web Content Management and should integrate those with consolidated content platforms that would deliver relevant content along the entire customer journey. Fortunately, this approach has been made readily available to customers by censhare.
By proffering a digital experience platform that pools all content within one information-centric network with a consistent user interface, the company has been able to address the niche requirements of clients striving to provide a top-notch digital experience across all touch points. It includes features such as multi-channel delivery, manage complex content, integration to creative tools, manage rich media, workflow, and governance, and resource and reporting.
Rather than following a strategy defined by an industry niche, which would compromise capabilities in certain areas, censhare has built a quintessential solution that helps its customers meet their specific business needs. Incorporating a semantic database technology that is similar to technology that powers advancements in artificial intelligence and virtual assistants, the company has been able to deliver a flexible relationship based data model that enables its clients to drive revenue and build a competitive advantage in the market.
censhare’s non-silo approach to building digital experience platforms is helping its clients to solve the underlying real business challenges effortlessly
“A semantic database means that the system can understand and map relationships between assets and create new relationships easily,” expounds Dieter Reichert, CEO of censhare.
Today, censhare has become the choice of customers not only to deliver an engaging customer experience across all their touch points but also to obtain a single, consistent user experience that is intuitive and essential for the business users. Coupled with the flexibility of provisioning the solution through Amazon, the company’s non-silo approach to building digital experience platforms is helping its clients to solve the underlying real business challenges effortlessly.
To ensure faster and better communications with every customer via every touch point, organizations use censhare to manage and optimize content consistently for all channels from one central platform. Powered by semantic database technology, this platform not only ensures flexibility but also arms its clients with the ability to retrieve data and deliver dynamic content efficiently and quickly. Moreover, it eliminates the concerns associated with integration and the consolidation of experience in real time.
In one instance, Vitra—an international high-design furniture brand approached censhare with very specific needs for delivering a top-notch customer experience. By implementing censhare’s digital experience platform, the client could communicate seamlessly across all platforms—from print publications, price lists, and websites to social media in one orchestrated campaign.
“As a European company, the software was built for addressing the needs of multiple languages including the complexity of language variants, multi-byte characters, translation workflow,” comments Reichert. In the coming years, the company will be focused on stationing censhare as the hub for organizations’ digital experience platform strategy and marketing infrastructure. Strengthening resource management and reporting capabilities to better respond to the growing Marketing Resource Management (MRM) is also on the top of Censhare’s charted roadmap.